THE GRADUATE SCHOOL AT THE UNIVERSITY OF NORTH CAROLINA AT GREENSBORO
The Graduate School at The University of North Carolina at Greensboro (UNCG) is responsible for the welfare of all the graduate programs on campus and approximately 3600 graduate students from 33 states and 34 foreign countries. They asked us to develop marketing materials to help raise the profile of their programs throughout the eastern half of the country.
The materials we created spanned materials including brochures, viewbooks and newsletters, photography and video, advertising for the web, radio and television in addition to both mainstream and student newspapers throughout the region.
Our work resulted in increased awareness in the programs offered and resulted in a record high of applicants to the graduate programs.
